The short and honest answer to this question is no, your business doesn’t absolutely need social media, but it’d be a pretty bad idea not to take advantage of it. Social media is something that the everyday person enjoys engaging in on a weekly or daily basis (or even multiple times a day if they’re like me), so it’s safe to say that it presents a unique opportunity to get your business in front of and connect with current and potential customers in a way that’s fairly noninvasive and maybe even fun for everyone.
Under my About tab here, I used some rather eye-opening statistics regarding social media usage to briefly begin to illustrate why as a business owner you should be leveraging at least some form of social media. Here’s a snippet of what I said if you haven’t checked it out yet:
“According to the PEW Research Center, two-thirds of American adults are on Facebook alone, while nearly a third are on Instagram, Twitter, LinkedIn, and/or Pinterest, too. It is no surprise then that 95 percent of the U.S. population over 18 at least occasionally searches for local businesses online and 48 percent have interacted with a business on their social media … But it is not just social media content (i.e. posts, tweets, etc.) that is making an impact on consumers. Review platforms such as Yelp, TripAdvisors, Google+ and even Facebook have made it easier for people to get the scoop on businesses from people they trust. In 2016, 50 percent of consumers said they regularly read online reviews for local businesses, while an overwhelming 91 percent reported that they at least read them occasionally. And 74 percent said they were more likely to trust a local business that had good online positive reviews.”
While it’s true that a large portion of those on social media and review sites are millennials (which may or may not be part of your target market), what I didn’t mention there was that the fastest growing demographic on all social media is actually the 45-54 age group. And seniors are rapidly on the rise too: according to that same PEW article I referenced, some 62 percent of those that are 65-plus and online are now on Facebook, as opposed to just 48 percent in 2015.
There of course is one other huge bonus in addition to having access to such an enormous and diverse audience: social media is free. While there are options to pay for social media advertising that may be worth considering, there’s a lot you can do to get the word out and interact with consumers without having to shell out hundreds or thousands of dollars on a regular basis.
So maybe that all makes sense, but you’re not sure where to start. Or you maybe already have some social media going, but you’re pretty sure there’s a lot more you could be doing to really take full advantage of it. That’s where I jump in! Fill out this form, and let’s see how we can use social media to best benefit your business.